January 12, 2012 - Need something to read? Inform and arm yourself and your business with Jim Stengel's book "Grow: How Ideals Power Growth and Profit at the World's Greatest Companies".
Excerpted from the book jacket: "Based on a unique ten-year growth study involving 50,000 brands, Jim Stengel shows how the world's fifty best businesses-as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent-have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values, and greater purposes. In fact, over the 2000s, an investment in these companies-"The Stengel 50"-would have been 400 percent more profitable than an investment in the S&P 500.
Grow...deftly blends timeless truths about human behavior and values into an action framework-how you discover, build, communicate, deliver, and evaluate your ideals...[unlocking] the code for twenty-first-century business success."
Check the library catalog to reserve a copy.